Brand Assets
Brand
Guidelines.
The official Yavmax visual identity system — logo, colors, typography, and usage rules for a consistent global brand.
01
Logo
Dark BackgroundLight BackgroundClear Space & Sizing
- — Minimum display height: 32px
- — Clear space on all sides: equal to the height of the "Y" letterform
- — Always use the horizontal wordmark as the primary lockup
- — Do not recreate the logo in type — always use the provided asset
02
Color Palette
Primary
Electric Cyan
#00f0ff
CTAs, highlights, key accents, glows
Background
Deep Black
#0a0a0a
Page background, dark surfaces
Secondary
Electric Blue
#0071ff
Supporting accents, gradients
Accent
Signal Red
#ff0f00
Alerts, bold emphasis, contrast moments
Foreground
Off White
#F5F5F5
Body text, headings on dark backgrounds
Muted Surface
Slate Dark
#111827
Cards, subtle backgrounds, dividers
03
Typography
Display / Headings
Space Grotesk
Bold geometric sans-serif. Used for all headings, hero text, and display type. Always uppercase for maximum impact.
Body / UI
Inter
Clean, highly legible sans-serif. Used for body copy, captions, labels, and UI elements.
04
Usage Rules
Do
- ✓Use YAVMAX in all-caps for the brand name
- ✓Use Electric Cyan (#00f0ff) as the primary accent on dark backgrounds
- ✓Maintain high contrast — light text on dark, never mid-tones
- ✓Use Space Grotesk at weight 700–900 for all display headings
Don't
- ✕Never use the brand name in lowercase
- ✕Never place the logo on a light or busy background
- ✕Never stretch or distort the wordmark
- ✕Never use off-brand colors for primary CTAs